Viacom Digital Studios is creating a game show based on its popular cartoon franchise “SpongeBob SquarePants,” the company announced Monday morning at the 9th annual NewFronts event in New York. Expected to launch sometime in 2019, “SpongeBob Smarty Pants Game Show” will stream on Facebook and the SpongeBob-branded YouTube channel.
The series will feature two SpongeBob super-fans competing to win “The Golden Pineapple” by answering trivia questions, completing messy stunts and competing in SpongeBob-themed games.
And SpongeBob isn’t the only piece of IP getting a digital makeover. Viacom plans to launch a slate of digital shows across Snapchat, Facebook and YouTube based on major tentpole events, linear franchises and digital content from Awesomeness, BET, Comedy Central and MTV.