After two months conquering the box office, Sony Pictures and Marvel Studios’ “Spider-Man: No Way Home” now stands as the third-highest grossing film in American box office history, passing the $760.5 million run of James Cameron’s “Avatar.”
Though the two films came out 12 years apart and under dramatically different circumstances for movie theaters, both were able to take advantage of a lack of competition and overwhelmingly strong word-of-mouth to bring moviegoers back again and again for repeat viewings.
While “Avatar” started with a modest opening and then continued to reign as No.