Attention Capital, the new media holding company, has acquired Sophia Amoruso’s struggling female-focused multimedia company Girlboss, Amoruso confirmed on Tuesday.
Terms of the deal were not disclosed, but Amoruso will become a founding partner of Attention, launched in August by former Snapchat content boss Nick Bell, former Palantir exec Ashlyn Gentry and Joe Marchese, former president of advertising revenue for Fox Networks Group.
In a tweet, Amoruso called Attention “a holding startup that wants to fix media,” adding she is “so excited” to join the company and “blow this s— the f— up.”
A rep for Attention Capital had no additional comment.