Sony Won’t ‘Make the Mistake’ of Releasing a $200 Million Movie Until More Theaters Reopen
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“You’ll see a lot of strange things happen over the next six months in how films are released… but once we get back to normal we will have learned a lot,” Sony Pictures Entertainment Chairman Tony Vinciquerra said
Sony Pictures Entertainment Chairman Tony Vinciquerra doesn’t think releasing a major $200 million film in limited theaters, with limited capacity as the country reels from a global pandemic is a smart thing to do.
But in 2020, everyone’s taking chances.
“What we won’t do is make the mistake of putting a very, very expensive $200 million movie out in the market unless we’re sure that theaters are open and operating at significant capacity,” Vinciquerra said during Bank of America’s 2020 Media, Communications & Entertainment Conference.
His comments came as Hollywood struggles to get its hands around the recent release of Warner Bros.