Sony has built a reputation as a content arms dealer in the streaming wars, licensing its valuable content to other players like Netflix and Disney, who use it to bolster their own platforms. The company has benefitted from staying out of the streaming fray, allowing it to cash in on heated competition without incurring the hefty expenses of launching its own streaming platform to compete directly.
Sony’s lucrative pay 1 deal with Netflix is a good example of how even the leading platform is happy to strike a deal for Sony’s content. Despite the company’s high-profile deals with Netflix and Disney, Sony-produced content is spread across major streamers in the U.S.,