Sony executive Dede Nickerson offered a diagnosis on Tuesday for why some Chinese movies are outperforming American ones in China: too many superheroes.
Nickerson, head of production and strategic development for Sony in China, said the country’s moviegoers are “a little bit tired of men in suits.”
“Chinese people want to see movies about what’s happening in their society and their lives – what they can relate to,” Nickerson said, speaking at the Asia Society of Southern California’s U.S.-China Film Summit.
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She then pointed out that one of the highest-grossing Chinese language films of the year is “Lost in Thailand,” a comedy about two men who go looking for their boss in China.