Sony Acquires Script for Film About the 1980s Pepsi-Coke Rivalry for Nearly $1 Million

‘Cola Wars’ is written by Jason Shuman and Ben Queen

New Coke and a 1980s Pepsi vending machine
New Coke / 1980s Pepsi vending machine (via Wikimedia Commons)

Sony has purchased the film “Cola Wars,” focused on the intense rivalry between competing soda companies Pepsi and Coca-Cola, TheWrap has learned. The exact amount of the deal was not disclosed, but sources say it was for close to $1 million.

The film is written by Jason Shuman and Ben Queen. The studio has a longstanding relationship with Shuman as a producer. He is the co-creator and writer of the Apple series “Acapulco” and was the executive producer of the HBO drama “Winning Time.” He also produced the 2022 feature film, “To Leslie.”

Starting around 1975, the Cola Wars saw Pepsi and Coke fighting for dominance in popular culture.

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