Sony Classics to Theaters: Help Woody’s ‘Midnight’ Break the Record, or Else!

The studio has been unusually aggressive, threatening to take exhibitors off service if they don't help "Midnight" become Allen's most profitable film ever

Sony Pictures Classics is nearing a real milestone with Woody Allen's "Midnight in Paris," and the company is pulling out all the stops to get there.

Michael Barker, Woody Allen and Tom BernardAccording to exhibitors, SPC co-presidents Michael Barker and Tom Bernard (left, with Allen in 2009) have been unusually assertive and aggressive in calling theaters — threatening to take exhibitors off service if they don't keep "Midnight" on as many screens as possible.

"I never  hear from them," one exhibitor told TheWrap on condition of anonymity. "But I got a call from Michael, and his whole pitch was that this could become Woody's biggest movie ever."

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