Disney’s “Snow White” has begun what is expected to be a stormy run at the box office with $3.5 million from Thursday preview screenings from 4,200 theaters.
The latest remake is projected for a $45-50 million opening weekend similar to the $45.9 million start of the 2019 remake of “Dumbo,” which earned $2.8 million in previews. Last year’s March family film, Universal/DreamWorks’ “Kung Fu Panda 4,” earned a $58 million opening after $3.8 million in previews.
With a $250 million-plus production budget before marketing, “Snow White” faces a very uphill road to turning a theatrical profit. Reviews are mixed with a 46% Rotten Tomatoes score, so much stronger word-of-mouth from families whose kids will be out on spring/Easter break in the coming weeks will be essential.