Publicity firm Thinkjam has apologized for the timing of a marketing campaign launched Tuesday to promote the Season 1 DVD release of Fox hit “Sleepy Hollow.”
The campaign urged fans of the show to share eCards in honor of National Headless Day. The unfortunate slogan coincidentally came out at the same time which tragic news broke that U.S. journalist Steven Sotloff had become the second American beheaded by terrorist group ISIS in a graphic video.
Also read: US Journalist Steven Sotloff Beheaded by ISIS in Disturbing Video
“We apologize for the unfortunate timing of our Sleepy Hollow Headless Day announcement,” said Thinkjam in a statement to TheWrap.