Satellite radio company SiriusXM announced the creation of a Pandora Media content team Wednesday morning.
Led by SiriusXM chief content officer Scott Greenstein, the new team will be focused on creating original audio content in music, sports and talk that will range across comedy, politics and entertainment for Pandora listeners. The team will also develop original Pandora content for the SiriusXM audience, such as adding a multi-music-genre hits satellite radio channel that is curated based on Pandora’s thumbs-up user data.
“Eventually we could build that to be multiple channels based on Pandora data but in genre-specific channels,” Greenstein told TheWrap.