The Key to Fox’s ‘The Simpsons’ Success? Football

“Sundays, specifically, enjoy substantial bumps in viewership after double-headers, beginning with ‘The Simpsons,’” Fox Entertainment’s Will Somers tells TheWrap

The Simpsons football
Fox

tony maglio ratings report banner Fox’s “The Simpsons” turned 30 this week, and the age looks good on them — especially just after the final whistle of a late-afternoon NFL game. This fall, on Sundays when Fox had the late-afternoon (4:25 p.m. ET) national-TV game as a lead-in for “The Simpsons,” the 8 p.m. animated comedy has averaged a 1.9 rating among adults 18-49 and 5.299 million viewers overall, according to Nielsen’s Live + Same Day numbers. On the Sundays that CBS had the late-afternoon game and Fox did not, “The Simpsons” has averaged a 0.8 rating and 2.111 million total viewers. That’s pretty glaring — even in no-frills 2D.

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