Short film distributor Shorts International announced on Tuesday that it has hired industry veteran Jeff Allen as president of its American TV network ShortsTV, which has also agreed to a master license agreement with the American Film Institute Conservatory.
Allen was previously vice president of operations at Hallmark Labs, overseeing Hallmark’s digital operations including Hallmark Movies Now and Hallmark eCards. Allen will report to Shorts International CEO Carter Pilcher within the company’s U.S. subsidiary, Shorts Entertainment Network, and oversee all operations for ShortsTV and its Latin American counterpart TVCortos.
“As Shorts International continues to evolve and grow globally, I couldn’t think of a better fit than Jeff to spearhead the ShortsTV and TVCortos efforts,” said Pilcher in a statement.