With the historic victory of “Parasite” at the Oscars on Sunday, the book has been closed on the most compressed awards season ever. But while it is unlikely that the Academy will have the Oscars this early again, several films took advantage of the shortened run to Hollywood’s biggest night and, as a result, find box office success.
Fears about moving up the 2020 Oscars to the week after the Super Bowl were allayed when several films altered the calendar to their advantage thanks to a mix of smart marketing and release strategy, combined with buzzy word-of-mouth.
The prime example was Universal’s war film “1917.”The Short Oscar Season Was Tough for Hollywood, but Good for Box Office
Available to WrapPRO members
Best Picture favorites “1917” and “Parasite” were able to take advantage of the faster countdown to Oscar Sunday
With the historic victory of “Parasite” at the Oscars on Sunday, the book has been closed on the most compressed awards season ever. But while it is unlikely that the Academy will have the Oscars this early again, several films took advantage of the shortened run to Hollywood’s biggest night and, as a result, find box office success.
Fears about moving up the 2020 Oscars to the week after the Super Bowl were allayed when several films altered the calendar to their advantage thanks to a mix of smart marketing and release strategy, combined with buzzy word-of-mouth.
The prime example was Universal’s war film “1917.”