Riot Games’ Shauna Spenley is joining Warner Bros. Discovery as the media giant’s new global chief marketing officer for its direct-to-consumer division.
In her new role, Spenley will oversee the global streaming marketing organization responsible for helping to drive subscription growth for the company’s streaming platforms, Max and Discovery+. Her broad responsibilities will include branding, content marketing, subscriber growth, retention & engagement, marketing science, research and media. She will also work closely with the U.S. networks and international teams to leverage the company’s assets.
“It is a privilege to be joining this phenomenal team. I have been a subscriber and fan of Max since its launch.