The Syfy original movie "Sharknado" became a social media sensation this past week with its premiere on Thursday. And perhaps not surprisingly, it also considerably upped the online profiles of the network that aired it and the actors who starred in it
According to content marketing and insights company Kontera, consumption of content items — videos, social posts, etc — revolving around Syfy grew 220.49 percent from July 10, the day before the "Sharknado" premiere, and July 11, when the movie aired.
Also read: 'Sharknado' Takes a Big Bite From Hollywood Tweeters
"Sharknado" star Tara Reid also fared well; consumption of content involving the "American Pie" star jumped 177.55