Seth Laderman has been named executive vice president and general manager of the Comic-Con International subscription video-on-demand (SVOD) service, it was announced Wednesday by the channel’s operators, Lionsgate and Comic-Con International.
Laderman, in association with Comic-Con International, will be responsible for programming the service’s portfolio of content, including original short-form content created exclusively for the channel’s subscribers, films and television series from Lionsgate and other studios designed to appeal to the diverse interests of Comic-Con’s fans, as well as exclusive archived footage from Comic-Con’s 45-year history.
Laderman was previously head of production for Legendary Digital and Nerdist Industries, helping to spearhead the digital growth of Nerdist Industries as the YouTube premium content initiative was getting underway.