Sean Hannity has now lost 11 corporate sponsors since his Thursday segment questioning the motives of women who have accused men like Alabama senate candidate Roy Moore of sexual misconduct.
On Monday, Hebrew National, Volvo, Hubble Contacts and Reddi Wip joined the DNA testing service 23andMe and Nature’s Bounty, who said they were withdrawing ads from Hannity’s primetime Fox News show, in addition to the previously announced moves by Keurig, Realtor.com and the plus-size fashion label Eloquii. Meanwhile, two other advertisers, HelloFresh and TripAdvisor, clarified that any ads that run during his show were done in “error.”
Another one-time Hannity advertiser, E-Trade, also issued a statement insisting that it has not run ads on the show in months.
Hi Ali –
We removed Hannity from our advertising plans. We will be sure to provide your feedback with our team. Our advertising is not intended to be an endorsement of or sponsorship of any particular program. Thank you.— Hebrew National (@HebrewNational) November 13, 2017
https://twitter.com/VolvoCarUSA/status/930133101510057984
Hi – We removed Hannity from our advertising plans. We will share your feedback with our team. Thank you.
— Reddi-wip (@RealReddiWip) November 13, 2017
Spread the word! Confirmed: @hubblecontacts (which was actually one of Hannity's most frequent advertisers) says that they have "no future plans to advertise on Hannity."
— Angelo Carusone (@GoAngelo) November 13, 2017
Another. @HelloFresh suggests any ads that ran on Hannity's show were run in error. They are working with media buyer to rectify. Excellent work all and kudos to @JordanUhl. Onward! pic.twitter.com/NClbZUyjRO
— Angelo Carusone (@GoAngelo) November 13, 2017
Confirmed: @TripAdvisor says any ads that ran on Hannity's show were run in error and that it's being addressed. Accordingly, I'm scratching them off the Hannity list since ads shouldn't run there anymore. https://t.co/t8qlloynzQ
— Angelo Carusone (@GoAngelo) November 13, 2017
We’ve received inquiries RE: advertising on Hannity. We are not running TV advertising on Hannity. We continue to closely evaluate where we advertise.
— 23andMe (@23andMe) November 10, 2017
Hello. We can confirm that we do not have advertisements running on this program.
— Nature's Bounty (@NaturesBounty) November 11, 2017
Hello, we have not ran advertising on this program for months and have no plans to do so in the future.
— E*TRADE from Morgan Stanley (@etrade) November 10, 2017
Keurig, Realtor.com, and Eloquii dumped the program over the weekend, as TheWrap previously reported.
The move to pressure advertisers to drop Hannity is a favored tactic of Media Matters for America president Angelo Carusone, who had been leading a very public campaign on Twitter to advance his cause.
Angelo, thank you for your concern and for bringing this to our attention. We worked with our media partner and FOX news to stop our ad from airing during the Sean Hannity Show.
— Keurig (@Keurig) November 11, 2017
Good evening @McDonalds. Are you aware your ads are currently running during Sean Hannity's show? Hannity attacks women that speak out and has defended sexually preying on children. Many companies already removed ads. Were yours run in error?
— Angelo Carusone (@GoAngelo) November 13, 2017
Good evening @SHRM (Society for Human Resources Management). You are currently one of Sean Hannity's most active sponsors. Hannity has repeatedly attacked women that speak out about sexual abuse and harassment. Many companies already removed ads. Please reconsider. cc @SHRMPress
— Angelo Carusone (@GoAngelo) November 13, 2017
Carusone launched a similar effort in May after Hannity repeatedly inflamed rumors about the unsolved 2016 murder of Democratic National Committee staffer Seth Rich.
Fox News and Carusone did not immediately respond to request for comment on Monday.
Hannity fans however have not taken the news lying down, launching their own campaign to boycott Keurig.
The Fox News host cheered them on Sunday night, retweeting news of people smashing their Keurig machines and promoting his own giveaway of coffee makers.
https://twitter.com/seanhannity/status/929877694526906369
https://twitter.com/seanhannity/status/929878227446915072
https://twitter.com/seanhannity/status/929890847956652033