Danielle Misher has been promoted to executive VP of Marketing for Screen Gems, it was announced Friday by Josh Greenstein, president of worldwide marketing and distribution for Sony Pictures Entertainment.
Misher will report to Dwight Caines, president of domestic theatrical marketing for SPE.
In her new role, Misher will oversee the creation of trailers, posters, television ads, and other marketing materials as well as the publicity campaigns that support Screen Gems’ theatrical releases. Misher previously served as Screen Gems’ senior VP of marketing, leading publicity campaigns for the “Think Like a Man,” “Underworld” and “Resident Evil” franchises, as well as “The Wedding Ringer,” “Heaven is for Real” and “Easy A.”
“Danielle has excelled at Screen Gems, creating campaigns that are both innovative and incredibly effective. Those first-rate instincts for understanding what resonates with audiences will be a great asset in her expanded role,” said Greenstein.
“I’ve worked very closely with Danielle for 13 years and am convinced that there is not a better executive out there for this position, and I am thrilled that she accepted this new role. Danielle is an incredibly gifted marketer who has already earned the deep respect of the entire executive team and of our filmmakers. I look forward to an exciting and successful partnership with her,” added Screen Gems president Clint Culpepper.
Misher joined Screen Gems in 2002 as VP of publicity, later being promoted to senior VP and then expanding her role to include marketing. She previously worked at MGM as a senior publicist and began her entertainment industry career in the film publicity department at Rogers & Cowan.
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