Three weeks after calling Ivanka Trump a “feckless c—” Samantha Bee’s TBS program “Full Frontal” is starting to see advertisers return.
Wednesday night’s episode saw an increase from bigger brand advertisers, including ETrade, Progressive, Kia, as well as Wonderful Pistachios and Grand Canyon University. Universal ran commercials for both “The First Purge” and “Skyscraper,” and Sony’s PlayStation also aired an ad. The two companies have advertised each of the past two weeks.
For the previous two weeks, “Full Frontal” had roughly one-third of its usual amount of national advertisers.
Bee set off a firestorm in her May 30 episode when she called Ivanka Trump a “feckless c—” for not doing more about President Trump’s immigration policies.