CinemaCon announced Wednesday that it will honor Oscar-nominated actress Salma Hayek with its Vanguard Award on March 30 at Caesars’ Palace in Las Vegas.
Lionsgate will also screen Hayek’s upcoming action comedy, “The Hitman’s Bodyguard,” at the annual trade show. Hayek plays the deadly wife of an equally infamous assassin (Samuel L. Jackson) who has become the client of the world’s top bodyguard (Ryan Reynolds). The bodyguard and hitman have been bitter enemies for a long time, but are forced to come together in a mission that pits them against an Eastern European dictator (Gary Oldman). The film will be released by Summit Entertainment on August 18.
“A commanding presence onscreen and off Hayek has proven herself to be one of the most prolific actresses of our time,” said CinemaCon Managing Director Mitch Neuhauser. “From her stunning turn as Frida in the film of the same name, to her hilarious roles in films such as ‘Grown-Ups,’ Hayek has not only entertained audiences around the world with her vast array of roles but she has devoted herself to causes with a passion unlike no other. We could not be more honored to present Hayek with this year’s ‘CinemaCon Vanguard Award.’”
Audiences can next see Hayek in theaters in Pantelion Films’ comedy “How To Be A Latin Lover,” out April 28. Hayek plays the estranged sister of a scheming man named Maximo (Eugenio Derbez), whose marriage to a rich woman that he courted for her wealth comes to an abrupt end after she leaves him for a younger man. Desperate to return to the life of extravagance he once enjoyed, he finds his next target: a billionaire grandmother. Determined to win her over, Maximo tries to revive his reputation as a Latino lover.