Sacha Baron Cohen’s secret Showtime series “Who Is America?” roped in 1 million total viewers on Sunday, accounting for audiences from its first airing, some encores, as well as streaming and on-demand tune-in.
On linear TV alone, the sneak peek of “Who Is America?” at midnight ET/9 p.m. PT (Saturday) received 222,000 viewers. In its regular time slot premiere, Sunday at 10 p.m., the first episode received 327,000 viewers.
Three more encores eventually grew the TV audience to 702,000 viewers.
The rest of Sunday’s viewing — 301,000 additional viewers — came digitally and on-demand, which is typically of particular import in Showtime’s case.