When Ryan Murphy struck his five-year agreement with Netflix in 2018, reportedly worth as much as $300 million, it was believed to be the biggest TV deal ever. But did it pay off for the streamer? And how much of a loss will it be if he strikes a deal with Disney, which now owns FX, Murphy’s former home base?
Measuring the contribution of specific works to a subscription service is difficult, but Parrot Analytics’ Content Valuation System, based on data which takes into account consumer research, streaming, downloads and social media, among other engagement, can put a number on it.