ABC will promote its upcoming revival of “Roseanne” with a sponsorship at the NASCAR Xfinity Series Race on Saturday.
Michael Fishman, who plays D.J. on the series, will make an appearance at the Auto Club Speedway race to serve as Honorary Grand Marshal — the latest in a heavy marketing push for the highly anticipated revival.
The NASCAR sponsorship follows a trailer released during the Oscars that billed the show’s characters as “the family that looks like us, lives like us, and laughs like no one else.” The entire cast also appeared on an episode of “20/20” dedicated to the return of the show, during which star/executive producer Roseanne Barr explained her — and her character’s — support for President Trump.