Romney Outspends Obama in Key States as TV Political Ad Buys Up 68%

SNL Kagan says ad buys to increase to $2.6B, up from $1.6B in 2008

Mitt Romney and President Obama are helping at least one sector of the economy in a big way.

Spending on politcal ads is expected to increase to $2.6 billion this year, up 68 percent from four years ago, as Mitt Romney's campaign outspends President Obama's in key states, according to a new report from the financial research firm SNL Kagan. The total includes state and local races.

Also read: Debate Review: Obama Fixes Bayonet as Romney Tries to Stay Above the Fray

The most spending, not surprisingly, has been in the crucial swing states of Ohio, Pennsylvania and Florida, where Romney has outspent Obama in both TV and radio ad spending.

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