Rom-coms arguably saw their heyday in the late ’90s and early ’00s. Now some of the stars who powered hit movies then are helping bring the genre back, and getting their own career boost in return.
The chief example may be Reese Witherspoon, who took a break from producing and starring in hit TV series to return to an old-fashioned romp with Netflix’s “Your Place or Mine,” which premiered on Feb. 10. Jennifer Lopez, Sandra Bullock and Julia Roberts — actors who defined the genre back in the day — have all returned to rom-coms in the past year. All four have gotten a measurable lift in Parrot Analytics‘ Talent Demand score, which takes into account consumer research, streaming, downloads and social media, among other engagement.