Roku struck its first live sports deal in conjunction with CBS, and will begin airing the all-electric Formula E racing series in January.
The deal includes an expanded broadcast distribution deal with CBS, which next year will air five races featuring all-electric cars live on CBS television and simulcast on Paramount+. Both channels are already featured on Roku’s platform.
In addition, Roku will stream 11 races per season on its Roku “Sports Experience” hub launched in November.
Along with the live races, Roku will also add a library of content from Formula E library, more formally known as the ABB FIA Formula E World Championship, including a documentary series called “Unplugged,” along with race previews, highlights, replays and other content.