We knew it would happen, and now it has: NBC has pole-vaulted above CBS to become the top-rated broadcaster for the (still ongoing) 52-week TV season.
The broadcaster is now three-tenths of a Nielsen TV ratings point ahead of its closest competition in the advertiser-sought 18-49 demographic — thanks, Rio Olympics! In other words, Super Bowl 50 was good while it lasted.
NBC is expected to continue its lead for the duration of the September 2015-Sept. 2016 run, and claim a third consecutive 12-month-long season victory in the main demo.
Heading into the Olympics, NBC and CBS were tied for No.