Rihanna is all set to headline the Super Bowl LVII Halftime Show on Feb. 23, 2023, in State Farm Stadium in Glendale, Arizona.
The NFL and the music superstar simultaneously made the announcement Sunday on social media.
Let’s. Do. This.@rihanna x @NFL | #SBLVII pic.twitter.com/yNLOUVzLCt
— FOX Sports: NFL (@NFLonFOX) September 25, 2022
The NFL announced Thursday that Apple Music is the new Super Bowl Halftime Show sponsor in a deal that came four months after longtime sponsor Pepsi backed away from the annual show.
“The brand’s decision to leave the Halftime Show is the first move in its much larger strategic shift to bring unprecedented music and entertainment experiences to fans – where they are now, and where they will be in the future,” Pepsi said in a statement to TheWrap in May.