Jellysmack, a digital media company with a focus on social video, is beefing up its sales team with the addition of Jenifer Geller, Refinery29’s former VP of sales and brand partnerships for beauty and wellness.
After spending three years at Refinery29, Geller will now serve as Jellysmack’s head of beauty sales and partnerships, a newly created position within the company. Jellysmack runs several digital brands (Oh My Goal, Beauty Studio, Gamology, Riddle Me This, Genius Club) with millions of followers across YouTube and Facebook.
Geller will be responsible for leading JellySmack’s go-to market strategy with the goal of increasing the company’s strategic value in the beauty space — an area the digital media company says it’s experiencing strong growth. Its beauty brand, “Beauty Studio,” garnered more than 1 billion views across Facebook and YouTube in November and more than 900 million views in December.
“Jenifer’s wealth of experience and accomplishments will make her a key addition to the Jellysmack brand partnership team,” said Jellysmack‘s co-founder and CEO Michael Philippe. “Beauty Studio became a breakout success in 2018, and we look forward to expanding and investing more resources to bring it to the next level.”
Geller will report directly to Brent Spitzer, head of sales and partnerships.
Gellar’s hire is one of many for Jellysmack, which has bolstered its senior team over the past several months. In September, Eric Korsh, former President of Mashable Studios, was brought on as head of studios; Brent Spitzer, formerly head of commercial for Red Bull North America, was hired as head of sales; and Amanda Ferri, who ran product marketing at Tumblr, was hired t0 head up marketing.
The new hires follow a $14 million series A financing round for Jellysmack, which was led by Highland Europe, with participation from Interplay Ventures and Seed Round Investors Partech and OneRagtime.