A smart reality television catalog can be one of the most beneficial arms to streaming services as they try to find and retain an audience month after month — especially as analysts fear a coming recession.
Reality TV carries the low-risk, high-reward potential that subscription video on demand (SVOD) operators may need as a bear market and inflation lead to a tricky financial landscape.
Unscripted programming can act as a subscriber acquisition driver to an extent, but it can also be the programming block that acts as a core retention driver. As streaming platforms look for programming that keeps people watching, reality TV can be a part of that answer if done right.