The Real Reason ‘Bruno’ Blundered

There’s a hilarious urban myth that has never really been denied: that the renaming of the great historical drama “The Madness of George III” to “The Madness of King George” for the U.S. market was because they feared Americans wouldn’t go see a sequel.

The old adage about never underestimating the intelligence of the American audience rarely rings false. The fact that Larry King is still covering Michael Jackson nightly is proof enough.

But “Bruno” might be a case of estimating too low.

Lots of explanations have been offered as to why the opening weekend’s box office for Sacha Baron Cohen’s latest mockumentary was solid but didn’t soar.

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