Though down slightly from the equivalent NFL preseason game last year, the Pittsburgh Steelers-Indianapolis Colts matchup Sunday night gave NBC an easy overall win, while CBS's "Big Brother" enjoyed a boost after facing competition from the Olympics for the past two Sundays, according to preliminary numbers.
While the nature of live sports renders NBC's numbers for the night approximate, the network currently holds a handy first place in both the advertiser-coveted 18-49 demographic, with a 2.6 rating/8 share, and in total viewers, with 8.1 million. Following "Dateline" at 7 p.m., which posted a 1.5/5 and drew 5.8 million total viewers, the game posted a 3.0/8