"Good Morning America" must have felt especially good Friday morning.
ABC announced Friday that its morning news program, "Good Morning America," posted 18-year highs against NBC's once-dominant "Today" show during the last week of August, showing its biggest gains against its morning-show rival in 18 years.
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In the week of Aug. 27-31, "GMA" came out on top of the morning heap in both the 25-54 demographic most important to news advertisers and total viewers, besting once-dominant "Today" by 152,000 viewers in the demo and 883,000 total viewers — its largest margins of victory over its NBC competitor since 1994.