RATINGS: At the Finish Line, Conan Pulls Ahead of Dave

Season-to-date, “Tonight” is now No. 1 in the demographic NBC says matters most. But what about profits?

Thanks in part to a last-minute surge, "The Tonight Show with Conan O’Brien" will end its seven month as the No. 1- rated program in late night.

With final Nielsen numbers from last week now in, "Tonight" has pulled ahead of CBS’s "Late Show with David Letterman" in the season-to-date race among adults 18-49, the ad sales demographic most important to networks (and the bottom line).

Given how well O’Brien’s show has been performing this week, there’s no way Letterman will be able to pull ahead of O’Brien in the demo battle next week, when the final ratings report card on the Coco era is handed out.

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