CBS’s Dave-Jay-Oprah promo spot helped give David Letterman a Super boost in the ratings Monday.
Oh, and the revelation of the new Sports Illustrated swimsuit issue cover model didn’t hurt either.
Monday’s "Late Show" averaged a 1.5 rating/6 share in the adults 18-49 demographic, according to fast national Nielsen numbers. That’s up 50 percent from Dave’s usual demo number, and the best for "Late Show" since President Obama visited last September.
Letterman clearly got a boost from both the Jay spot and the buzz surrounding it. According to Nielsen, 110.4 million people saw Letterman and Jay Leno share a couch with Oprah Winfrey Sunday.