CBS' reliable ratings earner "Big Brother" took the top slot on Thursday night, pushing the network to an overall victory, according to preliminary numbers.
"Big Brother's" win is dampened by a couple of factors — namely, that it had virtually no competition in the way of original programming, and that its numbers will likely be adjusted down significantly in the final numbers, due to NFL pre-season pre-emptions.
As it stands now, "Big Brother" at 9 drew a 3.4 rating/9 share in the adults 18-49 demographic and 9.6 million total viewers. The network ran repeats through the rest of the evening, taking the top overall numbers of the night with an average 2.7/8 in the demo and 8.6 million average total viewers.
The evening's only other original programming, "Rookie Blue" at 10, drew a 1.6/4 in the demo and 5.8 million total viewers — though that, too, is likely to be adjusted down when the NFL pre-emptions are factored into the final numbers.
