The fur is surely flying between Animal Planet and the Hallmark Channel — the networks behind the “Puppy Bowl” franchise and upstart “Kitten Bowl,” respectively.
Both cable channels spoke out to TheWrap about their head-to-head competition on Super Bowl Sunday.
“With the record-breaking success of Animal Planet’s ‘Puppy Bowl,’ our famous Kitty Half-Time Show and the huge viewership for our live Kitten Cam, we’re not surprised by a ‘copy cat,’” an Animal Planet spokesman told TheWrap, “After all, imitation is the sincerest form of flattery.”
In February, all eyes will turn to the New York-New Jersey metropolitan area’s Met Life stadium for the big game and its equally big commercials.