Former Twitter head of ad sales Sarah Personette has been tapped by digital news startup Puck as the company’s new CEO.
Personette will begin her role — which has been vacant since Puck co-founder Joe Purzycki left in May — on Jan. 7.
The former head of advertising sales for Twitter left the social media company shortly after billionaire Elon Musk took over in 2022. Prior to her tenure at Twitter, Personette briefly served as COO of Refinery29; she also served as Facebook’s VP of global business marketing from 2014 to 2017.
Personette is now joining a two-year-old publication, whose reporters specifically focus on the intersection between Hollywood, media, tech, finance, and politics.