In 2024, Amazon’s Prime Video experienced significant growth in the U.S. streaming market. By the fourth quarter, it became the second most in-demand SVOD platform, capturing 16.7% of the total demand for content on SVOD platforms, according to Parrot Analytics. This is an impressive rise from the first quarter, where it held 13.3% and ranked fourth.
This advancement allowed Prime Video to surpass competitors like Max and Hulu, positioning it just behind Netflix. A key driver of this growth was the increased demand for Prime Video’s movie catalog. Notably, it overtook Netflix to become the most in-demand movie library in the U.S.,