The passion for films and filmmaking is so powerful, even a bear-skin rug can become re-animated under its spell, and establish himself in Hollywood as a Ridley Scott-like director of period action dramas.
That, in a nutshell, seems to be the premise of this new European TV commercial, which is plugging French movie channel Canal+.
Not much to say here … But try to find out what cigarette brand those in the creative department of Parisian ad agency BETC Euro RSCG are currently smoking, and enjoy the show: