The movie industry heavily relies on blockbuster titles. In a highly concentrated market, a few hit movies capture most of the attention and generate the bulk of box office revenue. With the industry and viewership habits undergoing an upheaval in recent years, why has audience attention focused on a small number of titles? And how this has evolved, especially after events like the pandemic?
One way to analyze concentration is by examining the demand share for the most in-demand movies in a market. According to Parrot Analytics’ Demand 360, in the first half of 2024, the top 1% of movies in the U.S.