TV Guide Network aka TVGN will be known as Pop beginning Wednesday, Jan. 14, 2015.
“Current TVGN viewers will see that we’re taking the channel that they’re already watching and we’re making it look better, we’re making it more exciting and we’re adding a lot of original content to it,” Pop president Brad Schwartz told TheWrap.
He added, “New viewers are going to stumble in and come to a network that feels fresh and has a differentiated point of view than anything else on television and has an exciting new voice in the pop culture landscape.”
The new channel and multi-platform destination will have an emphasis on celebrating fans of TV and pop culture.