How Pluto TV Plays a Core Role in Paramount’s Content Strategy | Charts

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The free ad-supported service both takes from and complements its sister platforms, including CBS, Showtime and Paramount+

Christofer Hamilton
showtime billions toei animation one piece cbs late show with stephen colbert
"Billions," "One Piece," and "the Late Show With Stephen Colbert" are the most in-demand series on Pluto TV. (Showtime, Toei Animation, CBS)

Pluto TV, an advertising-based video on demand (AVOD) service that is part of the Paramount ecosystem, borrows content from sister platforms like CBS and Showtime — but it plays an important role in Paramount’s overall content strategy.

The AVOD’s catalog relies on licensed content from different sources, especially CBS productions. Combined, shows that are originally from CBS and Showtime are responsible for more than one-quarter of the total demand for Pluto TV’s catalog, according to Parrot Analytics‘ data, which takes into account consumer research, streaming, downloads and social media, among other engagement.

Of the platforms that fall under Paramount’s umbrella, Pluto TV is the one that resonates most with older audiences.

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