A Nielsen rating method has been uncovered by TheWrap that shows “Peter Pan Live” actually crushed “The Sound of Music Live!” Unfortunately, it’s just some numbers from the company’s Twitter TV Ratings.
Per Nielsen, more than 147,000 unique Twitter users generated over 475,000 tweets about NBC’s super-social “Peter Pan Live” on Thursday night. By comparison, “The Sound of Music Live” generated 450,000 tweets — so, fewer — from the larger pool of 200,000 authors.
In terms of reach, 5.3 million people saw the “Peter Pan” 140-characters-or-less posts a whopping 106.9 million times. That huge impression number is actually a 56 percent increase over 2013’s “The Sound of Music Live,” which were seen 68.7 million times.
The rounded 5.3 million people count matched 2013’s “SOML.”
In regular TV ratings, the story was, of course, the opposite.
Thursday’s “Peter Pan Live” pulled in a 2.3/7 and 9.1 million viewers. Last year’s “The Sound of Music Live” doubled the 18-49 demo rating with a 4.6; it also had 18.5 million viewers.