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Viewership for NBC’s inaugural People’s Choice Country Awards was up 16% from the 2022 People’s Choice Awards in delayed multiplatform viewing, TheWrap can reveal exclusively.
While genre-focused ceremony initially brought in 3.90 million total viewers according to Nielsen live-plus-same-day figures, total viewership for the NBC-hosted awards show grew to 4.3 million after three days of viewing across platforms, exceeding that of the People’s Choice Awards, which aired on both NBC and E!
The same can be said for the ceremony’s rating in the key broadcast demographic among adults 18-49, as the People’s Choice Country Awards roped in a rating of 0.31,