The Weinstein Company has locked in Paul McCartney, Natalie Portman and Johnny Depp to build the buzz around its upcoming “The Intouchables.”
McCartney’s directorial debut, “My Valentine,” will screen before every showing of the French box office smash during its theatrical run. It hits theaters May 25.
McCartney's black-and-white short, set to his song of the same name, stars Portman and Depp translating the lyrics of the song using sign language. Each offers a distinct interpretation, and Depp also plays a guitar solo.
“What an honor it is to have Paul’s short film directorial debut on the head of ‘The Intouchables’ showings. Paul and Stella are great old friends,” Harvey Weinstein, co-chairman of The Weinstein Company, said in a statement.
The idea initially came from McCartney's daughter, fashion designer Stella McCartney, who dressed Portman for the short. The film, produced by Susanne Priessler, premiered at Stella McCartney's Los Angeles boutique. Academy Award winner Wally Pfister was the cinematographer.
"The Intouchables" is a French comedy starring Francois Cluzet and Omar Sy that set box office records across Europe.
