Paramount+ has seen an astounding amount of growth in demand this year, which has largely been driven by its “Star Trek” programming — but it appears as if that starship is heading back to earth.
The streaming service has shown a sustained growth in demand for its original programming beginning at the end of 2021, according to Parrot Analytics‘ data, which takes into account consumer research, streaming, downloads and social media, among other engagement.
Since the second half of 2021, the share of demand for Paramount+ originals has grown each quarter, from 3.4% in Q2 2021 to 5.4% in Q2 2022.