How Paramount+’s Big Bet on Movies Is Paying Off | Charts

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As others pull back on licensed content in favor of originals, the streamer’s strategy harkens back to Blockbuster with its mix of new releases and iconic classics

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Paramount

As most streamers neglected to put much stock in their film libraries, one has stood out from the rest of the pack: Paramount+.

As the streaming wars hit a fever pitch over the last few years, the budgets for splashy originals expanded. To make room in the budget, streamers looked to cull their library of licensed titles. But, why license thousands of movies and shows from other studios when you’re making your own hits? Streamers quickly learned that for every “Stranger Things”-sized smash, there were five “Cowboy Bebop”-sized flops, and most original films failed to make much impact (remember “Red Notice,” anyone?)

Visit Paramount+ and you’ll not only see recent hits like “Scream 6” and “Top Gun: Maverick,” but library titles as varied as “Sunset Boulevard,” “His Girl Friday,” “Beverly Hills Cop,” “Almost Famous,” “Fatal Attraction,” “The Piano,” “Heaven’s Gate,” “Roman Holiday,” “In the Heat of the Night,” “Titanic,” the complete “Indiana Jones” franchise, all the “Mission: Impossible” movies and every “Star Trek” movie.

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