One of the names that keeps coming up as a potentially surprising true contender in the streaming wars is Paramount+. About a year ago, the streaming service replaced the long-running CBS All Access as a questionable entrant in the race. But in a short time, Paramount+ has bounced to the top of some Wall Street analysts’ lists as one of the most intriguing platforms to follow.
The total four-quadrant streaming offering — meaning having content that appeals to men and women, over and under the age of 25 — is on par with what’s available on strong competitor platforms including HBO Max, Hulu and Netflix.